국제경영 H&M 한국시장 진출 전략(영문) [국제경영] H&M 한국시장 진출 전략(영문).ppt 목차 1. Introduction - What is SPA - About H&M 2. Capture - Core Competencies - Strategies - Strategies for Entry into foreign market 3. How to enter into Korean Market - How did they enter? - How it should be in the future 4. Conclusion 본문 Main ContentMain Content Business type Specialty ApparelProduction Clothing, Cosmetics   , Lingerie NationalitySwedenYear Established 1947 yeas Founder Erling PerssonEmployees 64,680 Employees Market sets 1, 490 setsGlobalization Europe, the United States and 29 countries Store operations 100% self-controlEexcutive Stefen Persson(CEO) Concept Fashion and quality at the best price Tarket 18 and 45 years old female who are strongly trendy　 - Global SPA brands (ZARA, GAP, etc) penetrated the Korean market by collaborating with the local conglomerates - Easiest way to make success in Korean market due to the unique Korean distribution system “Korean consumers are used to finding their favorite stores through department store chains” - Refused Hyundai’s JV proposal (18% incentive) -Heavy & Concentrated marketing in heavily populated area -Zoning every corner of Myundong district (Subway & Bus stations, signpost, container box, etc) -Daring & Large scale outdoor advertising “We started outdoor ads near the store because the H&M’s most important strategy is the store itself” 본문내용 apture - Core Competencies - Strategies - Strategies for Entry into foreign market 3. How to enter into Korean Market - How did they enter? - How it should be in the future 4. Conclusion 1. Introduction What is the SPA Production Customer Retail No middleman distribution Middleman Seller Producer Seller Producer Direct relationships with producer 이건 중간업체 거치지 않는다는 내용이구요 * 1. Introduction SPA R